Showing posts with label Urbanite. Show all posts
Showing posts with label Urbanite. Show all posts

Sunday, March 11, 2007

The sociology and psychology of urbanites

I always knew I was the urban type, but I learned today that I am in fact an urbanite. The demographic and psychographic characteristics of the urbanite (as provided by Wikipedia) are totally me.

Demographics: 18-44 years old

Attitudes: They are time-poor, city-proud, media-literate, brand-centric, trend-sensitive and culturally-aware. They are affluent consumers with an optimistic outlook on life that is very different from those who live in “small town” or rural areas.

Motivations:
1. Expecting to live a meaningful and experience-rich urban life
2. Expecting to succeed in multiple areas of life (not just career)
3. Expecting to get substantial fulfilment from work (not just cash)
4. Expecting to be at the hub of a large friendship network
5. Expecting the traditional ideal of “true love” in the modern world
6. Expecting to have to “make time” in order to have and enjoy time
7. Expecting to avoid the use of debt to have what they need or would want
8. Expecting to have a progressive government that delivers results
9. Expecting to live in a pleasant “urban village” area of their city
10. Expecting to live a responsible life as an urban consumer.


Fits me to a tee!