Why some people should not design surveys!

I came across this question tonight as I was filling out a survey for "fun". They've gotta be kidding!!!


(Ok the screenshot is too small, argh. Click on it)

On a scale of 1 to 5 where "1" is absolutely critical and "5" absolutely somewhat important, how important would you say your computer is to the daily operations of your household.

1 Absolutely critical
2
3
4
5 Absolutely somewhat important

I passed, I passed!

Looks like I still remember how to write a multiple choice exam.I passed my marketing research exam, whee!

Back to school

I realized this summer that I had way too much time on my hands. To remedy the situation, I enrolled in a Marketing Research program through an American university. It’s a one year certificate that can be completed at my own pace. My first exam is next Thursday. The past two weeks have been a school boot camp because I am facilitating focus groups in Eastern Canada next week and won’t have much time to devote to my studies.

I hope I remember the strategy involved in writing a multiple choice exam. I haven’t written one of those in forever. First, Sociology is not big on multiple choice exams (compared to Psych for example). Students usually get essay questions. Second, I haven’t written an exam since my third year undergrad. Course evaluations were usually based on participation, papers, and presentation.

The first part of the course focuses more on the “market” aspect rather than the “research” although I do have to memorize confidence interval and sample size formulas! I’ve discovered that what I am really passionate about is research, not business. Product management, distribution channels, ewwwww!